JUUL Pod Flavors Discontinued As More Lawsuits Filed

juul pod flavors

FDA UPDATE: The FDA is still currently reviewing JUUL Lab’s PMTA (Premarket Tobacco Application). The agency has until September 9, 2021 to render a decision as to whether JUUL’s nicotine devices can stay on the market as a safer alternative for smokers. Multiple health organizations have openly called for the FDA to reject the application.

LITIGATION UPDATE: As of June 28, 2021, JUUL has agreed to pay a $40 million settlement to North Carolina and to do more to prevent the sale to and use by underage consumers in the state. Hundreds of personal injury lawsuits against the e-cig company are still pending across the country.

At Mike Brandner Injury Attorneys, we value accountability. Flavored e-cigarettes like the now-discontinued JUUL pod flavors have no place in the hands of our young people, especially those who are underage. Misleading marketing practices used by JUUL Labs and other companies have allegedly contributed to spikes in nicotine addiction and vaping-related illness among underage users and adults.

 If you used a JUUL vaporizer prior to turning 18 years old and before November 2018 or developed a vaping-related illness, you may be entitled to compensation. Contact us for a free consultation to learn more. 

JUUL Responds to Public Backlash

In an effort to appease consumers and the FDA, JUUL Labs, the maker of JUUL vaping products, announced on October 17, 2019 that it will no longer sell any of its most popular non-tobacco, non-menthol JUUL pod flavors.

The announcement came at the heels of an ongoing FDA review of JUUL’s PMTA (Premarket Tobacco Application). JUUL found itself in hot water in September 2018 after the FDA sent a notice directing the company to take immediate action to dissuade underage teens from consuming tobacco products. 

This included provisions such as curbing marketing campaigns and “removing flavored products from the market” until the FDA could determine the impact of the JUUL pod flavors on public health.

Newly-appointed CEO K.C. Crosthwaite said in the company’s October 17 announcement that JUUL Labs has faith in the FDA’s review process and wants to establish a sense of trust in the often-demonized e-cigarette industry by “working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers.” 

Sales of JUUL Pod Flavors Suspended

JUUL pod flavors of the Mango, Creme, Fruit, and Cucumber variety have all been suspended from sale in the U.S. until the FDA concludes an assessment as to whether the flavored pods pose a public health risk. JUUL.com continued to sell Menthol, Mint, Classic Tobacco, and Virginia Tobacco JUUL pod flavors via its subscription service until Mint and Classic Tobacco were also removed from the market. As of August 2021, JUUL now only sells two JUULpod flavors: Menthol and Virginia Tobacco.

Neither the FDA nor JUUL Labs released any additional statements regarding the Centers for Disease Control and Prevention’s (CDC) findings on the outbreak of vaping-related illness across the country. In Louisiana alone, at least 35 cases of severe lung disease linked to vaping were reported by local hospitals between August 2019 and January 2020, including three deaths.

The Louisiana Department of Health issued a statewide alert regarding the health risks posed by e-cigarette usage, warning that youth, young adults, and pregnant women should not use vaping products and noted that the FDA “has not approved e-cigarettes as a quit aid” for those who are trying to stop smoking. They also stated that vaping pens may contain potentially harmful substances like nicotine, heavy metals, and cancer-causing chemicals.

Vaping-Related Illness Hospitalizes More Than 2,800 People

More than 2,800 cases of vaping-related illness and 68 deaths have been confirmed by the CDC as of February 18, 2020, which is the last time the CDC publicly updated vaping-related illness data. Of those sickened, 76% were under the age of 35. Furthermore, people under the age of 18 made up 15% of reported hospitalizations. 

Vaping-related illness appeared to decline after January 2020, although the rise of the COVID-19 pandemic may have played a role in diminishing reports of vaping-related hospitalizations. Since then, the CDC has also stated that Vitamin E acetate is strongly linked to the EVALI outbreak. Although Vitamin E acetate is not an ingredient in any legitimate nicotine JUUL pods, the CDC also claims that 69% of EVALI patients reported acquiring products only from commercial sources, not the informal ones thought to be to blame for contaminated vaping products.

The results of the CDC’s report is a contentious topic for the vaping community, which is dominated by young adults. The public health organization Truth Initiative conducted a study released last year which found that 56% of young adults who had ever used JUUL or another e-cigarette did so before they turned 18, the legally required age to purchase any tobacco product in the United States at the time. (That age was raised to 21 in December 2019 by then-President Donald Trump.)

Even more appallingly, 63% of users between age 15 and 24 who began vaping JUUL pod flavors did not know that they contained nicotine.

The CDC report said that e-cigarettes containing THC and illicit vaping products had been responsible for a majority of reported vaping-related illness, but that until thorough testing by the FDA can be completed, no e-cigarette or vaping products should be used by anyone: “The use of e-cigarettes, or vaping, products is unsafe for all ages, including youth and young adults,” they wrote. 

Who to Contact About JUUL Injury/Addiction   

Teenagers and young adults are extremely susceptible to nicotine addiction caused by dangerous e-cigarettes and JUUL vaping products. JUUL Labs’ misleading marketing aimed at minors is unacceptable. If you or someone you know meets the following criteria, you may be entitled to compensation:

  1. Used a JUUL vaporizer prior to turning 18 and before November 2018
  2. Developed COPD or advanced asthma
  3. Had a heart attack (myocardial infarction)
  4. Received a diagnosis of hypersensitivity pneumonitis, pneumonia, or an eosinophilic pneumonia that required medical treatment, including hospitalization (especially those high school or college age)

Mike Brandner Injury Attorneys will provide you with an experienced JUUL lawyer to discuss your options. We also provide free case reviews in person. You can reach us by phone at (504) 345-1111 or online via LiveChat. You can also submit a free form online. There are no fees unless we win, so contact us today.

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The information on this blog is for general information purposes only. Nothing herein should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship.